Client

Client

Client

Delta Air Lines

Delta Air Lines

Delta Air Lines

Project

Project

Project

UGC Library Expansion

UGC Library Expansion

UGC Library Expansion

Year

Year

Year

2024

2024

2024

Project Description

Project Description

Created as part of a larger effort to build Delta’s owned library of UGC-style content, these images were designed to feel authentic, in the moment, and reflective of real traveler experiences. The goal was to create a flexible bank of visuals that our creative team could later tap into for promoted campaigns throughout the year, ensuring the content felt both elevated and genuinely lived in.

Created as part of a larger effort to build Delta’s owned library of UGC-style content, these images were designed to feel authentic, in the moment, and reflective of real traveler experiences. The goal was to create a flexible bank of visuals that our creative team could later tap into for promoted campaigns throughout the year, ensuring the content felt both elevated and genuinely lived in.

Credits

Credits

Photographer Jennifer Steckl

Photographer Jennifer Steckl