We created a fast-paced, rhythmic video built entirely from the natural sounds of Delta’s new paper cup. Its hollowness, its echo when tapping it, the slurp of a final sip, all building together into a soundscape.

Visually it is made up of close ups of hands holding and using the cups timed to the beat. When the beat is complete ending with a tagline like “Paper Sounds Good” reinforcing that the shift to paper is not only more sustainable, but also more premium, quiet, and elevated.