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American Express Fall LTO Digital
American Express Fall LTO Digital
Client
Client
American Express, Delta Air Lines
American Express, Delta Air Lines
Project
Project
CoBrand Fall LTO
CoBrand Fall LTO
Type
Type
Digital Design & Cobrand Marketing
Digital Design & Cobrand Marketing
Year
Year
2026
2026
Project Description
Project Description
For Delta and American Express’s Fall Limited-Time Offer, I developed a suite of digital placements designed to make an industry-first Reserve Card offer feel immediate, premium, and easy to understand. Working within both Delta and Amex brand systems, I translated the campaign across approximately 20 digital assets while balancing offer hierarchy, legal requirements, and performance-driven design.
The campaign drove 87K new Card acquisitions in August, exceeding the monthly goal by 5%, while reaching approximately 9M prospects through email and another 3.5M through direct mail.
For Delta and American Express’s Fall Limited-Time Offer, I developed a suite of digital placements designed to make an industry-first Reserve Card offer feel immediate, premium, and easy to understand. Working within both Delta and Amex brand systems, I translated the campaign across approximately 20 digital assets while balancing offer hierarchy, legal requirements, and performance-driven design.
The campaign drove 87K new Card acquisitions in August, exceeding the monthly goal by 5%, while reaching approximately 9M prospects through email and another 3.5M through direct mail.
Credits
Credits
Art Direction and Design Jennifer Steckl
Art Direction and Design Jennifer Steckl
Project Description
For Delta and American Express’s Fall Limited-Time Offer, I developed a suite of digital placements designed to make an industry-first Reserve Card offer feel immediate, premium, and easy to understand. Working within both Delta and Amex brand systems, I translated the campaign across approximately 20 digital assets while balancing offer hierarchy, legal requirements, and performance-driven design.
The campaign drove 87K new Card acquisitions in August, exceeding the monthly goal by 5%, while reaching approximately 9M prospects through email and another 3.5M through direct mail.
Credits
Art Direction and Design Jennifer Steckl
