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Climbing the Cosmos
Client
Warby Paker, Delta Air Lines, Sun Chips, Moon Pie
Project
Climbing the Cosmos Campaign
Year
2024
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Project Description
With Delta x Warby Parker, there’s no better way to view the total eclipse.
Warby Parker's total eclipse campaign centers around glasses, allowing one to safely look directly at the solar eclipse as it unfolds. By combining the power of our two leading brands, we're providing the world's best way to view the 2024 total solar eclipse on board Delta’s exclusive path of totality flights or on the ground along the path of totality.
Links
The Atlanta Journal Constitution
"I took a Delta eclipse flight. Here’s what it was like"
From March 29th until April 9th, at 1pm EST, the solar eclipse amplification plan garnered a combined reach of 9.1B, in addition to the passengers onboard the two special flights.
The Atlanta Journal Constitution
"I took a Delta eclipse flight. Here’s what it was like"
From March 29th until April 9th, at 1pm EST, the solar eclipse amplification plan garnered a combined reach of 9.1B, in addition to the passengers onboard the two special flights.
Credits
Creative Lead Jennifer Steckl, Sarah Morgan
Design Eric Getz
Social Strategy Michelle Li
Project Management Josie Sturkey
Project Description
With Delta x Warby Parker, there’s no better way to view the total eclipse.
Warby Parker's total eclipse campaign centers around glasses, allowing one to safely look directly at the solar eclipse as it unfolds. By combining the power of our two leading brands, we're providing the world's best way to view the 2024 total solar eclipse on board Delta’s exclusive path of totality flights or on the ground along the path of totality.
Links
The Atlanta Journal Constitution
"I took a Delta eclipse flight. Here’s what it was like"
From March 29th until April 9th, at 1pm EST, the solar eclipse amplification plan garnered a combined reach of 9.1B, in addition to the passengers onboard the two special flights.
Credits
Creative Lead Jennifer Steckl, Sarah Morgan
Design Eric Getz
Social Strategy Michelle Li
Project Management Josie Sturkey
