Aviation has one of the widest gender gaps, meaning in most US aviation occupations women make up less than 20% of the workforce1. As the largest airline in the US by revenue and a people-first brand, Delta Air Lines wanted to leverage its TikTok following to amp up the volume and showcase female talent powering our operation. Women’s History Month proved the ideal cultural moment to highlight Delta women doing their part to close the gender gap in an empowering, ownable way.